A Day at MAD//Fest: Innovation, Inspiration and the AIA Awards

A rather rainy London weekday was the backdrop for this year’s MAD//Fest, and while the weather was bleak outside, the world lit up as soon as you hit the front doors (of the various marquees!). MAD//Fest is one of the premier events for marketing, advertising and disruptive technology. With its cutting-edge ideas, speakers and vibrant atmosphere, this year’s festival certainly did not disappoint!

Sessions were led by marketing visionaries, such as Rory McEntee from Gymbox, who taught us to have fun with marketing, break through barriers and apologise later. We walked away with deeper insights into the latest trends and challenges. From discussions on sustainability in advertising to the impact of AI and a cookieless world.

With a dynamic mix of industry leaders, innovative startups, and hundreds of different thought-provoking sessions, MAD//Fest offered a glimpse into the future of marketing and technology. Amongst the myriad of events, the Alliance of Independent Agencies (AIA) awards stood out as a highlight, celebrating some of the best in independent agency talent.

Subzapp had been nominated in the Best Idea category at the Awards, and while we didn’t bring home the win on this occasion, we were able to celebrate with our peers and were able to spread the news about how Subzapp is revolutionising how businesses manage their client subscriptions. The insights we gained from MAD//Fest and the AIA Awards are invaluable in driving both Resolution Design and Subzapp further forward.

The success stories from both MAD//Fest and the AIA Awards are a source of motivation for all of us here at Resolution Design. The creative strategies and impactful campaigns recognised serve as a benchmark for what we aim to achieve in the future. Innovation, customer-centric solutions and creative problem-solving.

MAD//Fest was a celebration of innovation and a catalyst for future growth and we were honoured to be there alongside other industry leaders.

If you want to learn more about our MAD//Fest adventures, or about how you can revolutionise your client subscriptions, reach out to our team today!