Personal Branding: Why LinkedIn matters for both you and your business

2 minute read

Whether you’re a business leader, an ambitious professional, or part of a growing team, how you present yourself online shapes the way people perceive both you and your business. And, when it comes to professional visibility, LinkedIn is the platform that stands out.

With over a billion users globally, it’s where conversations start, opportunities appear, and brands, personal or corporate, are built.

Why personal branding matters

Your personal brand is your reputation, how people experience you when you’re not directly in the room. It’s built through your voice, values, expertise, and the way you show up online.

A strong personal brand:

Builds trust: People buy from people! Showing your authentic self helps audiences connect with you on a human level.
Opens doors: Whether it’s career opportunities, collaborations, or new clients, your brand positions you as someone worth knowing.
Drives influence: Consistent, thoughtful content makes you a go-to authority in your space.

LinkedIn for Individuals

LinkedIn is no longer just an online CV; it’s a stage to demonstrate exactly who you are. Here’s how to maximise it!

Show your personality – Write a headline that reflects what you do and who you are.

Share insights – Talk about your industry, challenges, and successes. Don’t just post updates, start conversations with your connections.

Engage genuinely – Comment thoughtfully, support peers, and build a network based on shared interests, not follower counts.
Stay consistent – Regular, authentic activity builds visibility and trust.

LinkedIn for Businesses

For brands, LinkedIn is one of the most powerful marketing tools available. It’s where you can build credibility, find great talent and nurture relationships. Businesses benefit when their people are active, every link, post or comment extends the reach and humanises the brand.

Empowering your team to build their own personal brands not only helps them but also helps to amplify your company’s voice.

Encourage employee advocacy – Let your people be your ambassadors
Showcase company culture – Share behind-the-scenes stories and milestones that bring your brand off the screen but into reality.
Use thought leadership – Publish articles, insights and case studies to demonstrate expertise.
Engage with your audience – Respond, interact, and create genuine connections, not just impressions.

Where Personal and business brands align

When individuals and businesses work together to share authentic stories, the result can be powerful. People start to see your organisation as human, approachable and trustworthy.

Your team’s success strengthens your brand, and your brand’s strength supports your team. It’s a win-win!

Investing in personal branding and using LinkedIn strategically isn’t just about looking good online. It’s about building meaningful connections and long-term credibility.

At Resolution, we help individuals and businesses craft brands that feel authentic, consistent, and memorable across every platform. Because, in the current marketplace, your brand is your reputation, and it deserves to shine!

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21.10.25

Brand strategy for growing your business: why it matters and where to start

by Becca

3 minute read

When businesses think about growth, the first instinct is often to “do more marketing”, more social posts, more ads, more emails; however, effective marketing can’t exist without something more fundamental: brand strategy.

A strong brand strategy isn’t just a logo or a colour palette. It’s the shared understanding, internally and externally, of what your business stands for, who it serves and exactly why customers should choose you over your competitors. Without it, your marketing is guesswork, but with it, your marketing becomes a growth engine.

The foundation of commercial growth

A good brand strategy gives you:

Clarity – you can’t sell confidently if you can’t articulate who you are and what makes you stand out.
Consistency – customers choose what they recognise and trust. Consistent brand messaging and design builds that trust over time.
Direction – every marketing division, whether this be a campaign, website or brochure, becomes easier and more effective when guided by clear brand principles.
Value – competing only on price is a race to the bottom. Brand strategy allows you to compete on meaning, not margin.

So, what does a brand strategy include?

We help businesses to build strategies that typically cover:

Purpose and positioning – why you exist and where you sit in the market.
Customer insight – who you’re talking to and what they care about.
Brand story & messaging – what you say, and exactly how you say it.
Visual identity direction – how you look and feel across different areas.
Tone of voice – how you sound in marketing and internal communications.

This isn’t abstract ‘planning for planning’s sake’, it’s a structured way to make every penny spent on marketing work harder and more effectively for you and your business.

How brand strategy connects to your marketing

A strategy only matters if it translates into clear action points. Our team takes brand foundations and turns them into live, growth-driving assets through our various marketing services:

Brand & identity design – bringing the strategy to life.
Website design & development – building sites that not only impress, but convert.
Marketing campaigns – social, email, content and digital ads with clear and straightforward objectives.
Creative design – brochures, packaging, exhibition materials and much more.
Ongoing marketing support – keeping your brand consistent as you continue to grow.

When strategy leads to marketing follows, you get alignment, consistency and measurable impact.

Is it time to revisit your brand?

If you’re feeling like any of the following, you’re likely ready for strategic brand work:

“Our marketing feels random or reactive”

“We’re investing in marketing, but our results are flat”

“Some of our competitors are starting to look and feel the same”

It might be time to build a brand that drives growth. Whether you’re refining an established brand or building from scratch, the right strategy gives you the clarity, consistency and confidence to scale.

If you’re ready to grow on purpose, not just on effort, we’d love to help you build the foundations that make your marketing work harder.

Explore our brand & marketing services or get in touch to start the conversation!

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09.10.25

Showcasing Craftsmanship: a new website for Save Me I’m Wild

by Becca

2 minute read

a website mockup design for Save Me I'm Wild

We’re passionate about creating digital experiences that bring brands to life. Our recent collaboration with Save Me I’m Wild was an exciting opportunity to design and build a website that not only reflects their ethos but also elevates the incredible craftsmanship behind their products.

Clear goals, thoughtful design

The new website was designed with several key aims in mind:

Increase sales through an intuitive, customer-friendly online shop,
Encourage enquiries and visits to the London showroom, with clear calls to action and easy contact routes,
Increasing the brand awareness by showcasing the unique style and story,
Establish high credibility with a professional and modern design,
Improve search engine rankings with optimised structure and performance.

Simple, clean and engaging

To achieve these goals, we focused on creating a site that feels:

Simple and clean – so visitors can navigate without distraction,
Modern – reflecting the contemporary feel of the brand,
Clear and easy to use – ensuring that products and information are always within reach,
Engaging – keeping site visitors connected and interested,
Showcasing artwork – putting the beautiful craftsmanship at the very heart of the design.

A seamless experience

The result is a clean, modern, and visually engaging website that highlights Save Me I’m Wild’s artistry while providing a seamless, enjoyable user experience. From fast-loading pages to responsive layouts, the platform is built to work beautifully on every device.

Elevating a unique brand

For us, the heart of this project was ensuring that Save Me I’m Wild’s identity could be experienced digitally just as vividly as it is in their products. The new website captures their crafted spirit while giving customers a clear and engaging way to explore, connect and shop.

We’re honoured to have partnered with Save Me I’m Wild on this project, and we can’t wait to see their continued growth online.

Thinking about a new website? Explore our past projects and get in touch with our team to see how we can bring your brand to life online.

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04.09.25

What is an AI Overview, and how are they changing search?

by Becca

4 minute read

A person holding a phone in their hight hand, about to search for something on the Google Search engine.

One of the most notable innovations in recent years is the introduction of AI Overviews. These are AI-generated summaries that are reshaping how we access information online and how search engines are functioning in an era which is ever more dominated by artificial intelligence.

So, what exactly is it?

An AI Overview is a concise, automatically generated summary that appears at the very top of search results. Instead of simply listing links, an AI Overview leverages large language models (LLMs) to pull information from across the web and turn it into a readable, contextually relevant answer. For example, if you search for “the best time of year to plant sunflowers”, rather than scrolling through multiple websites to find an answer, an AI Overview might immediately provide you with a curated list of instructions or suggestions.

How does it work?

AI Overviews work by combining search engine indexing with advanced language processing. When a user searches a query:

The search engine scans its index for the most relevant and reliable sources of information.
An AI model processes this data, identifying patterns, facts, and key points.
This model then generates a summary designed to directly answer the query in a conversational and human-like manner.

This process often integrates links to source material, allowing the searcher to dive deeper if they choose.

A google search asking when the best time of year is to plant sunflowers

That all sounds great, but why did we need it?

AI Overviews were introduced to meet the ever-growing demand for faster, more intuitive search experiences. As online information expands, users increasingly want quick, accurate results without wading through endless links and websites. Search engines recognised that AI-driven summaries could reduce friction, improve user experience, and set a new standard.

How are AI Overviews changing search?

AI Overviews are revolutionising online search in many ways:

From search to answers: Traditional search engines function like indexes; they help users find websites where the information may exist. AI shifts this paradigm by giving direct answers, reducing the need for a searcher to click through multiple links to piece together information.
Time-saving convenience: By consolidating information into a single, readable format, AI overviews can save valuable time.
Enhanced context and personalisation: AI Overviews can consider the context of a query, user preferences, and even prior searches to deliver a more personalised result. This moved the search from a ‘one size fits all’ approach to a more tailored experience.
Impact on SEO and content: For businesses, AI Overviews present both challenges and opportunities. While fewer users may click through to traditional websites, there is also a growing need for high-quality, authoritative content that AI systems can surface and summarise.
The impact on search results: Because AI Overviews sit at the very top of results pages, they can influence exactly how users interact with search content. Click-through rates on traditional links may decrease, but traffic may shift towards the sources cited in the overview.

The pros and cons

Like everything, there are pros and cons to AI Overviews:

Pros –

Faster, more efficient access to information.
Summarised insights without overwhelming the searcher with too many links.
Potential to surface high-quality, authoritative content.
Personalised results based on context and user intent.

Cons –

Runs the risk of reduced website traffic as searchers may not click beyond the summary.
Potential for inaccuracies and incomplete answers.
Limited visibility for smaller publishers who may struggle to be included.
Less control for businesses over how their content is presented.

How to optimise your content for AI Overviews

To maximise visibility, businesses should:

Focus on high-quality content: Provide detailed, well-structured and authoritative information that AI models can easily extract and summarise.
Answer questions directly: Write content that addresses common search queries clearly and concisely.
Prioritise trustworthiness: Cite sources, keep information accurate and build domain authority to be recognised as a reliable source.
Optimise for user intent: Go beyond keywords and focus on solving problems, providing actionable insights and meeting user needs.

By aligning with how AI Overviews function, businesses can increase their chances of being included in these summaries, ultimately maintaining visibility in a changing online environment.

What does all of this mean for the future of search?

AI Overviews signal a shift toward and more conversational and answer-driven search experience. Rather than serving as a gateway to the web, search engines are becoming knowledge providers in their own right.

For users, this means faster, more intuitive access to information. For businesses and marketers, it underscores the importance of creating trustworthy, detailed and well-structured content.

When it comes to navigating this new era of search, we’re here to help! We specialise in SEO tailored to drive visibility. By combining creative content with data-driven insight, we empower businesses to stand out in both traditional search and AI-powered summaries, keeping your content not just seen, but surfaced where it matters the most.

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12.08.25

Are business cards really still relevant?

by Becca

4 minute read

As the years roll on and the world becomes increasingly digital, you may wonder if the humble business card still holds any real value. With LinkedIn connections, QR codes, virtual visitor lists and digital contact sharing apps available at our fingertips, it’s a fair question.

But here’s the truth: business cards are far from obsolete. When done well, they remain a powerful marketing asset and a surprisingly effective tool for making memorable first impressions.

So, why do business cards still matter?

Tangible is memorable

We’re bombarded with digital content every day. Emails get buried, LinkedIn requests are forgotten. A well-designed business card, however, offers something tangible. When you hand someone a quality card, you’re offering a physical reminder of your brand.

The first impression counts

Your business card often acts as the very first visual representation of you and your brand. A beautifully designed card signals credibility, attention to detail, and investment in your image.

They spark a conversation

Unlike a digital contact exchange that might feel transactional or impersonal, business cards naturally encourage small talk. From the paper stock to the layout, even a bit of clever design can become a conversation starter. Just think of the now-iconic American Psycho scene, a full-blown showdown over the subtle nuances of typography and texture. (For the record, Patrick Bateman’s card was bone with Silian Rail lettering, a Garamond Classico SC style, of course!)

Offline networking is very much still alive

Imagine you’re at a busy networking event or trade show, juggling conversations and trying to navigate the crowd. Stopping to unlock your phone and scan a QR code can feel clunky in the moment, and let’s face it, many people simply won’t bother. Handing over a business card, on the other hand, is quick, effortless, and almost always welcomed.

It’s a miniature marketing asset

A business card is far more than just your name and contact details. It’s a micro-version of your brand. With the right design, tone of voice and finishes, it becomes a premium asset, one that reinforces your brand’s values long after the conversation ends.

2 people handing over a business card with a city view

What makes a good business card?

Not all business cards are created equal! The difference between forgettable and effective often comes down to the finer details. We’ve detailed what we think makes a business card truly great:

Clear, simple information: Your name, role, logo, and contact information should be easy to read at a glance. Sometimes less is more!

Strong visual hierarchy: A good design leads the eye naturally, with important details, like your name or company, given priority.

Quality materials: Thicker cardstock, matte or soft-touch finishes, and premium printing techniques instantly elevate the perceived value of your brand.

Creative but functional design: Unique shapes, bold colour schemes, or clever copy can help you stand out, as long as the card is still easy to use and store.

Tactile finishes: Techniques like embossing, foil stamping, and spot UV add interest and sophistication that digital design simply can’t replicate.

Something memorable: Whether it’s a bold design choice, a witty tagline, or an unexpected layout, your card should give people a reason to take a second look.

Are they right for every business?

Not necessarily, and that’s ok! If you run a fully remote digital consultancy with zero in-person client contact, business cards may not be a top priority. But for the majority of businesses, especially those in creative, professional, and service industries, having a few business cards on hand is still smart marketing.

So, are business cards still relevant? Our conclusion is yes, when they’re done right!

They’re not just a formality, but an opportunity to make a lasting impression, build credibility, and extend your brand into the physical world.

If you’re ready to refresh your business card or explore new print ideas that align with your brand, we’re here to help! Contact us today to find out more about our design and print services.

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