Benefits of a UX Audit

If you’re reading this, you’re probably thinking “What is a UX Audit and why do I need one?” Well look no further, let us explain!

First of all, what is UX in Design?

UX stands for User Experience. Essentially, it’s creating products that are both easy and enjoyable to use. The process involves evaluating and understanding the user’s needs and wants regarding the product and executing the design to ensure that they are functional, behave as expected, and are satisfying to use.

It’s typically a term used in digital design, ensuring from the beginning that the user experience is at the forefront of the mind. Good UX would look at how different people, or personas, may interact with the website and ensure there are clear and easy paths to complete each action successfully.

What is a UX Audit?

A UX Audit is the process of evaluating a product (such as a website or application), identifying the root causes of any flaws in the user journey and producing solutions to solve the errors. This is done by identifying the key user types of this product and mapping out their goals and journeys across the product to then subsequently test.

These journeys are typically tested using a Heuristic evaluation method, which essentially is a set of guidelines that ensure a product is easy to use. The most common of these frameworks is Neilson’s Heuristics which are 10 principles to adhere to that create better user experiences from Error Prevention to Flexibility and Efficiency of use to Aesthetic and Minimalistic Design.

Why do I need a UX Audit?

It is generally considered that a website or digital product should be refreshed every 2-3 years, or it runs the risk of becoming dated and no longer easy to use as the digital landscape and user behaviours change rapidly.

A UX Audit considers this and evaluates a product to create a more efficient and streamlined journey that leaves any user satisfied that they have achieved their intended goal for your product, prolonging the life of your product or service and keeping your customers happy.

How can Resolution Design help?

You didn’t think we’d write all this without telling you how we can help?! At Resolution we have a dedicated in-house digital design team, specialising in user experience. If you believe your website or digital product runs the risk of not having a smooth and easy user journey, we can help.

With our knowledge and experience, we can provide you with a UX Audit Report and work collaboratively with you to enhance your digital product and ensure your customers are happy and satisfied.

Interested in finding out more? Contact us today!