Personal Branding: Why LinkedIn matters for both you and your business

2 minute read

Whether you’re a business leader, an ambitious professional, or part of a growing team, how you present yourself online shapes the way people perceive both you and your business. And, when it comes to professional visibility, LinkedIn is the platform that stands out.

With over a billion users globally, it’s where conversations start, opportunities appear, and brands, personal or corporate, are built.

Why personal branding matters

Your personal brand is your reputation, how people experience you when you’re not directly in the room. It’s built through your voice, values, expertise, and the way you show up online.

A strong personal brand:

Builds trust: People buy from people! Showing your authentic self helps audiences connect with you on a human level.
Opens doors: Whether it’s career opportunities, collaborations, or new clients, your brand positions you as someone worth knowing.
Drives influence: Consistent, thoughtful content makes you a go-to authority in your space.

LinkedIn for Individuals

LinkedIn is no longer just an online CV; it’s a stage to demonstrate exactly who you are. Here’s how to maximise it!

Show your personality – Write a headline that reflects what you do and who you are.

Share insights – Talk about your industry, challenges, and successes. Don’t just post updates, start conversations with your connections.

Engage genuinely – Comment thoughtfully, support peers, and build a network based on shared interests, not follower counts.
Stay consistent – Regular, authentic activity builds visibility and trust.

LinkedIn for Businesses

For brands, LinkedIn is one of the most powerful marketing tools available. It’s where you can build credibility, find great talent and nurture relationships. Businesses benefit when their people are active, every link, post or comment extends the reach and humanises the brand.

Empowering your team to build their own personal brands not only helps them but also helps to amplify your company’s voice.

Encourage employee advocacy – Let your people be your ambassadors
Showcase company culture – Share behind-the-scenes stories and milestones that bring your brand off the screen but into reality.
Use thought leadership – Publish articles, insights and case studies to demonstrate expertise.
Engage with your audience – Respond, interact, and create genuine connections, not just impressions.

Where Personal and business brands align

When individuals and businesses work together to share authentic stories, the result can be powerful. People start to see your organisation as human, approachable and trustworthy.

Your team’s success strengthens your brand, and your brand’s strength supports your team. It’s a win-win!

Investing in personal branding and using LinkedIn strategically isn’t just about looking good online. It’s about building meaningful connections and long-term credibility.

At Resolution, we help individuals and businesses craft brands that feel authentic, consistent, and memorable across every platform. Because, in the current marketplace, your brand is your reputation, and it deserves to shine!

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21.10.25

Brand strategy for growing your business: why it matters and where to start

by Becca

3 minute read

When businesses think about growth, the first instinct is often to “do more marketing”, more social posts, more ads, more emails; however, effective marketing can’t exist without something more fundamental: brand strategy.

A strong brand strategy isn’t just a logo or a colour palette. It’s the shared understanding, internally and externally, of what your business stands for, who it serves and exactly why customers should choose you over your competitors. Without it, your marketing is guesswork, but with it, your marketing becomes a growth engine.

The foundation of commercial growth

A good brand strategy gives you:

Clarity – you can’t sell confidently if you can’t articulate who you are and what makes you stand out.
Consistency – customers choose what they recognise and trust. Consistent brand messaging and design builds that trust over time.
Direction – every marketing division, whether this be a campaign, website or brochure, becomes easier and more effective when guided by clear brand principles.
Value – competing only on price is a race to the bottom. Brand strategy allows you to compete on meaning, not margin.

So, what does a brand strategy include?

We help businesses to build strategies that typically cover:

Purpose and positioning – why you exist and where you sit in the market.
Customer insight – who you’re talking to and what they care about.
Brand story & messaging – what you say, and exactly how you say it.
Visual identity direction – how you look and feel across different areas.
Tone of voice – how you sound in marketing and internal communications.

This isn’t abstract ‘planning for planning’s sake’, it’s a structured way to make every penny spent on marketing work harder and more effectively for you and your business.

How brand strategy connects to your marketing

A strategy only matters if it translates into clear action points. Our team takes brand foundations and turns them into live, growth-driving assets through our various marketing services:

Brand & identity design – bringing the strategy to life.
Website design & development – building sites that not only impress, but convert.
Marketing campaigns – social, email, content and digital ads with clear and straightforward objectives.
Creative design – brochures, packaging, exhibition materials and much more.
Ongoing marketing support – keeping your brand consistent as you continue to grow.

When strategy leads to marketing follows, you get alignment, consistency and measurable impact.

Is it time to revisit your brand?

If you’re feeling like any of the following, you’re likely ready for strategic brand work:

“Our marketing feels random or reactive”

“We’re investing in marketing, but our results are flat”

“Some of our competitors are starting to look and feel the same”

It might be time to build a brand that drives growth. Whether you’re refining an established brand or building from scratch, the right strategy gives you the clarity, consistency and confidence to scale.

If you’re ready to grow on purpose, not just on effort, we’d love to help you build the foundations that make your marketing work harder.

Explore our brand & marketing services or get in touch to start the conversation!

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23.09.25

Switching Made Simple: Hassle-Free Website & Email Migration

by Matt

2 minute read

Not happy with your current website hosting or email provider? Worried that moving everything will be complicated, expensive, or time-consuming? You’re not alone, many businesses put up with poor service because they think switching will be risky or disruptive.

The truth? It doesn’t have to be.

At Resolution, we make migrating your WordPress website and email accounts straightforward, stress-free, and cost-effective. Whether you’re fed up with slow hosting, unreliable email, or unhelpful support teams that leave you waiting weeks for answers, we’ve got you covered. With our team handling the process, you could be up and running on our reliable hosting in as little as 24 hours.

Why Switch?

Your website and email are the backbone of your business. Poor hosting or unreliable email doesn’t just cause headaches—it can harm your brand, frustrate your customers, and even cost you new opportunities.

By moving to a better platform, you’ll benefit from:

Faster, more reliable performance – keep your website running smoothly
Secure, managed email – with responsive, professional support
Peace of mind – knowing your online presence is in safe hands

Why Choose Resolution?

Quick, professional migration with no hidden costs
A friendly, supportive team you can speak to directly—no endless tickets or call centre queues
Reassurance that your business is looked after properly

Switching really is made simple—we’ll make sure of that. Promise.

Smooth, Fast & Secure Migration

Website Migration – We’ll transfer your WordPress website to our reliable hosting in as little as 24 hours, with minimal downtime (usually just a few minutes—or none at all).
Email Migration – We’ll move your accounts securely, making sure no messages are lost. You can preview everything on our side before the final switch.
Domain Updates – We’ll handle all the technical bits behind the scenes so your website and email point to the right place, seamlessly.

So if you’re not happy with your current hosting or email setup, don’t put up with the frustration any longer. Get a Resolution to those annoyances and let us take care of you.

With us, migration isn’t disruptive, complicated, or costly, it’s smooth, fast, and (like a good cuppa Yorkshire tea) it’s ‘done proper’.

Ready to make the move?

Get in touch today and let’s start your smooth switchover.

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12.08.25

Are business cards really still relevant?

by Becca

4 minute read

As the years roll on and the world becomes increasingly digital, you may wonder if the humble business card still holds any real value. With LinkedIn connections, QR codes, virtual visitor lists and digital contact sharing apps available at our fingertips, it’s a fair question.

But here’s the truth: business cards are far from obsolete. When done well, they remain a powerful marketing asset and a surprisingly effective tool for making memorable first impressions.

So, why do business cards still matter?

Tangible is memorable

We’re bombarded with digital content every day. Emails get buried, LinkedIn requests are forgotten. A well-designed business card, however, offers something tangible. When you hand someone a quality card, you’re offering a physical reminder of your brand.

The first impression counts

Your business card often acts as the very first visual representation of you and your brand. A beautifully designed card signals credibility, attention to detail, and investment in your image.

They spark a conversation

Unlike a digital contact exchange that might feel transactional or impersonal, business cards naturally encourage small talk. From the paper stock to the layout, even a bit of clever design can become a conversation starter. Just think of the now-iconic American Psycho scene, a full-blown showdown over the subtle nuances of typography and texture. (For the record, Patrick Bateman’s card was bone with Silian Rail lettering, a Garamond Classico SC style, of course!)

Offline networking is very much still alive

Imagine you’re at a busy networking event or trade show, juggling conversations and trying to navigate the crowd. Stopping to unlock your phone and scan a QR code can feel clunky in the moment, and let’s face it, many people simply won’t bother. Handing over a business card, on the other hand, is quick, effortless, and almost always welcomed.

It’s a miniature marketing asset

A business card is far more than just your name and contact details. It’s a micro-version of your brand. With the right design, tone of voice and finishes, it becomes a premium asset, one that reinforces your brand’s values long after the conversation ends.

2 people handing over a business card with a city view

What makes a good business card?

Not all business cards are created equal! The difference between forgettable and effective often comes down to the finer details. We’ve detailed what we think makes a business card truly great:

Clear, simple information: Your name, role, logo, and contact information should be easy to read at a glance. Sometimes less is more!

Strong visual hierarchy: A good design leads the eye naturally, with important details, like your name or company, given priority.

Quality materials: Thicker cardstock, matte or soft-touch finishes, and premium printing techniques instantly elevate the perceived value of your brand.

Creative but functional design: Unique shapes, bold colour schemes, or clever copy can help you stand out, as long as the card is still easy to use and store.

Tactile finishes: Techniques like embossing, foil stamping, and spot UV add interest and sophistication that digital design simply can’t replicate.

Something memorable: Whether it’s a bold design choice, a witty tagline, or an unexpected layout, your card should give people a reason to take a second look.

Are they right for every business?

Not necessarily, and that’s ok! If you run a fully remote digital consultancy with zero in-person client contact, business cards may not be a top priority. But for the majority of businesses, especially those in creative, professional, and service industries, having a few business cards on hand is still smart marketing.

So, are business cards still relevant? Our conclusion is yes, when they’re done right!

They’re not just a formality, but an opportunity to make a lasting impression, build credibility, and extend your brand into the physical world.

If you’re ready to refresh your business card or explore new print ideas that align with your brand, we’re here to help! Contact us today to find out more about our design and print services.

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28.07.25

Unlock Growth with Wiltshire’s New Business Grant

by Richard

3 minute read

Hands holding a lightbulb filled with dainty yellow fairy lights

Wiltshire Council has launched the Business Fit for Future programme, a valuable new funding opportunity for local businesses to grow, adapt, and succeed. Backed by the UK Shared Prosperity Fund, this innovative initiative offers targeted grants and support to help startups and established businesses make meaningful progress.

Whether you’re laying the groundwork for a new venture or scaling an existing business, the right investment, particularly in marketing and brand development, can be transformative.

Having a strong product or service is just the beginning. To grow, businesses need to clearly communicate their value, reach the right audience, and build a brand that is built to stand out.

That’s where well-planned marketing, branding, and a strong digital presence can make a real difference, and where this grant funding can help you take the next step.

Businesses that invest in their marketing activities:

Build stronger brand recognition and trust.
Attract and retain ideal customers.
Compete effectively in new or crowded markets.
Generate more consistent leads and revenue.

Grant Options

Start Up Grant

Perfect for early-stage businesses or entrepreneurs bringing a new idea to life.

Grant range: £2,000 to £15,000
Your contribution: Minimum 40% of the total project cost
Eligible uses: Branding, website creation, marketing, digital tools, business infrastructure, and training.

If you need to launch a website, build your brand identity or reach your first customers, this is the ideal funding stream.

Fit for Growth Grant

For established businesses ready to scale.

Grant range: £5,000 to £30,000
Your contribution: Minimum 50% of the total project cost
Eligible uses: Expanding your market, improving productivity, adopting new digital systems, team training, or adapting premises.

Use this to refresh your online presence, run a high-impact marketing campaign, or invest in tools to reach a wider audience.

How to Apply

Getting started is straightforward:

Complete the Expression of Interest form.
Email it to: [email protected]
If accepted, you’ll be invited to submit a full application

More information and guidance on how to submit the Expression of Interest form can be found here.

Ready to Grow?

We’ve worked with hundreds of businesses to help them grow through effective branding, digital marketing, and design. If you’re planning on applying for this grant, we can help you shape a clear, results-driven plan that makes the most of your investment and funding and positions your business for long-term success.

Contact us today to discuss how we can help you maximise your grant application.

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16.06.25

A Look Back at Social Media and the Evolution of Digital Marketing

by Becca

5 minute read

Few forces in this world have had as profound an impact as social media. What began as a space for casual connections with school friends has transformed into a global marketplace, branding platform, and real-time customer service channel. This is possibly not what Mark Zuckerberg had in mind when he helped to create Facebook!

As we go further into 2025, and with debates over TikTok’s future still playing out in U.S courts, we thought it would be fitting to reflect on how far we’ve come and what it means for businesses today.

The Early Days

Long before Instagram and Facebook dominated our phone screens, early digital communities like bulletin board systems (BBS) and forums set the groundwork. These platforms were primitive by today’s standards, but provided the very first taste of online interaction and the limits to which it could go.

Then came MySpace, founded in 2003. It was a true game changer that let users express themselves with music, backgrounds, and personality. Internet personas were born, but for brands, however, the focus was very much still on static websites and email marketing.

Facebook, Twitter and the Democratisation of Brand Voice

When Facebook opened its doors (virtually) to the public in 2006, it marked the beginning of a new era. Suddenly there were more ways to interact with each other (remember poking your friends?!) and with this, brands had the opportunity to engage in two-way conversations with customers. Twitter soon followed, offering real-time interaction and ushering in the new age of “always-on” marketing.

Digital marketing began to shift from push-based advertising to content-driven strategies. Businesses that adapted quickly saw success by building communities and creating content that resonated.

Forget the Industrial Revolution, here comes the Visual Revolution!

As broadband and smartphones sat together in harmony, visual content began to take centre stage. Platforms like Instagram, which launched 15 years ago in 2010, Pinterest and YouTube put storytelling through imagery and video at the forefront.

Marketing strategies evolved to include influencer partnerships, brand storytelling, and aspirational content. Consumers no longer just bought a product; they were buying into an entire lifestyle package.

The Rise of the Algorithm

By the mid-2010s, organic reach began to decline as platforms introduced algorithmic feeds (which is every digital marketer’s worst enemy). While this made content more relevant to the individual user, it posed a challenge for brands. Introducing… paid socials.

Suddenly, businesses had access to hyper-targeted audiences. This ushered in the age of data-driven marketing, where A/B testing, customer personas, and ROI metrics became vital to success.

TikTok, Authenticity and the Creator Economy

Fast forward to today, and TikTok has redefined what it means to be creative and authentic online. With short-form video dominating, the focus has shifted from polished perfection to real, relatable content.

The creator economy has exploded, and continues to do so, giving rise to micro-influencers, UGC (user-generated content), EGC (employee-generated content) and community-first campaigns. Brands that succeed now are those that can be agile, authentic, and willing to take part in cultural moments.

So, where do we go now?

We see several key trends continuing to shape digital marketing:

AI & Automation – Tools powered by AI are streamlining everything from content creation to customer service.
Privacy & Trust – With tighter data regulations and growing consumer awareness, transparency is a non-negotiable.
Social Commerce – The line between content and commerce continues to blur with integrated shopping experiences.
Brand Purpose – Audiences increasingly expect brands to stand for something more than just profit.

We’ve seen firsthand how digital marketing has evolved, and continues to evolve, and how overwhelming it can feel to keep up. However, the core meaning remains: success still comes down to understanding your audience and delivering meaningful, authentic experiences.

Digital platforms will continue to evolve, algorithms will inevitably shift, but brands that listen, adapt, and create with purpose will always find their place.

If you’re ready to future-proof your digital marketing strategy, we’re here to help. Get in touch today!

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03.06.25

Is Email Marketing Still Relevant?

by Becca

2 minute read

Despite predictions of its decline, email remains a powerhouse. According to recent data, global email users are expected to reach over 4.7 billion in 2025. Engagement rates for personalised, segmented campaigns continue to outperform many newer channels. And for ROI? Email marketing still reigns supreme.

So yes, email marketing is not only relevant, it’s essential.

Why It Still Works

Direct and Personal

Email offers a direct line to your audience, unlike the ever-crowded noise of social media feeds. With thoughtful segmentation, businesses can deliver timely, relevant content that feels personalised, not spammy.

Owned Audience

Social media platforms can change their algorithm overnight. With email, you can own your list. The stability is critical for long-term growth and brand consistency/engagement.

Automation & AI Integration

Tools are allowing for smarter automations and AI-driven results. We help our clients to implement intelligent workflows that drive conversions and nurture leads, without lifting a finger!

Email Marketing at Resolution

Our team doesn’t just ‘do email’. We create strategic, branded campaigns that align with your business goals and integrate seamlessly with your broader marketing plan.

Audience segmentation for highly targeted messaging
Custom design that reflects your brand
Performance analytics to measure open rate, click-throughs and conversions

Whether you’re a B2B consultancy or a local lifestyle brand, our approach is always tailored, collaborative and results-driven.

Ready to Rethink Your Email Strategy?

Brands that win are those that understand their audience and speak to them with authenticity and value. We help brands communicate with clarity, creativity and care.
If you’ve been underestimating the power of your inbox, now is the time to rethink. Let’s talk about how we can refresh your email marketing and make it work smarter for your business.

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05.03.25

Why you should outsource your marketing in 2025

by Becca

2 minute read

Resolution team discussion around the table

So far in 2025, companies have begun to pivot towards strategies that help them stay ahead of the competition. One notable approach is the outsourcing of marketing functions. This strategy brings a host of advantages, including significant cost reductions, improvements in marketing effectiveness and the ability to tap into a diverse pool of expertise all in one place.

The marketing industry has experienced remarkable changes over the past few years, particularly due to the adoption of cutting-edge technologies and the growing intricacies of digital platforms. To keep pace with these developments, businesses must invest in dedicated resources and ongoing education.

By outsourcing, companies can tap into the expertise of professionals who are well-versed in the latest marketing trends and tools, helping them stay relevant and competitive in the market.

So, what are the benefits of outsourcing your marketing?

Cost Efficiency: Running an internal marketing team comes with various costs, including salaries, training and the necessary infrastructure. With the UK Government’s increase in National Insurance expected to impact employment in 2025/26, these expenses could rise even further. By outsourcing marketing functions, companies can avoid these overhead costs, enabling them to use their resources and investments more strategically and effectively.
Access to Specialised Skills: Marketing encompasses various disciplines, including SEO/PPC, web applications, content creation, social media management and data analytics. Outsourcing connects businesses with experts proficient in these areas, ensuring the high-quality execution of marketing strategies.
Scalability and Flexibility: Outsourced services offer the flexibility to scale efforts based on the businesses’ needs, whether this be launching a new product or entering a different market.
Enhanced Focus on Core Activities: Delegating marketing tasks to external professionals allows business owners and internal teams to concentrate on primary operations, fostering innovation and efficiency.
Access to Advanced Tools and Technologies: Marketing agencies invest in the latest tools and platforms to deliver optimal results. Partnering with such agencies provides businesses with access to these resources without additional investments.

Resolution Design is an award-winning creative marketing agency. Since 2007 we have been dedicated to assisting SME businesses throughout the South West and beyond to achieve their growth objectives through comprehensive marketing solutions.

Here are just some of the services we offer –

Web Applications: Developing custom web solutions to meet unique business requirements.
Graphic Design: Crafting visually appealing materials that align with brand messaging for digital and print. From Logo design to social media campaigns, our designers are on hand to help bring your creative vision to life.
Digital Marketing: Implementing strategies across SEO, PPC, social media, email marketing and more to enhance online presence.
Website Development: Creating user-friendly and aesthetically pleasing websites that serve as effective digital storefronts.

(You can view our full range of services here!)

Our integrated approach ensures that all marketing efforts are cohesive and aligned with business goals and objectives. We offer a reliable partnership for businesses aiming to elevate their marketing strategies.

Outsourcing marketing functions in 2025 presents a strategic advantage for businesses seeking efficiency, expertise and flexibility. Collaborating with a reputable agency can provide tailored solutions that drive growth and success in an ever-evolving market landscape.

Want to find out more? Contact our friendly team today.

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22.01.25

The Impact of AI on Marketing: What Changes Will 2025 Bring?

by Becca

5 minute read

Artificial Intelligence (AI) has been transforming the digital marketing landscape for years, but 2025 is set to be a pivotal year, with industry leaders like Apple and Google launching their own advanced AI assistance, Apple Intelligence and Gemini.
Ongoing innovations and the rapid growth of AI promise to reshape how brands and businesses interact with consumers.

Smarter AI, Smarter Marketing

Apple’s AI and Google’s Gemini represent the next generation of integrated AI technology. These platforms promise to deliver personalisation and contextual understanding. For a business, this means the ability to:

Deliver more personalised content: AI assistance enables advanced machine learning to understand individual messages, which will create meaningful connections with the audience.
Enhancing voice search optimisation: With more and more AI systems being integrated into devices and services, voice search will become even more efficient and widespread. This raises the question, will businesses need to prioritise voice search optimisation to stay visible and relevant? It’s something we’ll be closely watching over the coming months!
Predictive insights: AI can process vast amounts of consumer data to predict trends and behaviour enabling businesses to act proactively rather than reactively, making campaigns more effective and efficient.

What are some of the key changes in 2025?

The Rise of Conversational Commerce
When it comes to search and shopping, tools like Apple Intelligence and Gemini are set to transform how consumers act. These tools not only recommend products that may be the most relevant, but they will also help guide seamless purchases through voice commands and conversational interfaces.

Amazon’s Alexa has had this capability for years now. For example, you can ask Alexa to build your desired shopping list throughout the day to then purchase in one simple transaction at your convenience However, there are limitations with Alexa as this device is typically anchored at the home or workplace.
These ongoing shifts in shopping behaviours demand that businesses rethink their e-commerce strategies to include AI-driven shopping experiences.

Evolving Ad Strategies
Traditional advertising methods will continue to give way to AI-enhanced targeting and we are already seeing advertising campaigns using AI.
In 2024, Coca-Cola produced 3 AI Christmas campaigns which received mixed feedback from consumers, with many feeling it had lost the spark and magic it once had. However, with AI systems accessing more detailed user insights, businesses can create advertisements that feel more like helpful suggestions than intrusive promotions. We can’t wait to see the development of these advertising campaigns in the future!

Search Behaviours
With the integration of Apple Intelligence and Gemini on their respective devices, search behaviour will become more conversational and contextual. Users can expect immediate responses which will need to push businesses to invest in SEO management to ensure they are appearing at the top of search results and suggested content.

Preparing for an AI Future

Now, we don’t believe AI is going to take over completely in 2025, but it is something we all need to be more aware of, the landscape is evolving and businesses need to embrace and evolve with it. To help you get started, we’ve shared some of our top tips:

Focus on ethical marketing: As AI collects more data, being transparent about usage and prioritising consumer privacy will build trust and loyalty.
Upskill teams: Work with marketing agencies who have the knowledge and skills to leverage any emerging AI technologies effectively.
Stay Agile: Don’t shy away from AI, you may not have to embrace it with open arms but don’t close the door on it completely! Businesses and brands must be prepared to pivot long-term strategies as new tools and capabilities emerge.

How can Resolution Design help?

Navigating the complexities of AI-driven marketing requires expertise and a clear strategy. At Resolution, we specialise in helping businesses adapt to the evolving landscape of marketing and leverage its potential to achieve exceptional results.

Here are just a few ways we can support your business –

Content creation and strategy: We can help you to produce engaging content that resonates with your audience. With the rapid changes in search algorithms, having relevant, high-quality content is more important than ever.

SEO/PPC: Our skilled team can optimise your website and campaigns to improve search engine rankings and maximise ROI. From tailored keyword strategies to driven ad targeting, we help ensure that your business remains competitive in search results.

Website Design: Having a website that is visually appealing, user-friendly and optimised for performance is essential. We design and build websites that not only reflect your identity but also incorporate best practices in SEO, mobile optimisation and user insights to enhance engagement.

Transparent practices: We prioritise ethical marketing practices, which ensure your data usage builds trust and complies with regulations.

Continuous guidance and support: Our team provides strategic support, keeping you informed about the latest developments in marketing and how we can implement them effectively, whether this be website plug-in updates or updates to social media algorithms, we’re here to help!

Integrated systems like Apple Intelligence and Gemini are just the beginning of a new era in AI. These tools can empower businesses to engage with consumers, in ways that were previously unimaginable, however, there will be some bumps in the road – and this is where we’re here to help!
2025 is already shaping up to be a year of transformation, but the question is: Are you ready to embrace the future of marketing?

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