If you are keen for your website to perform well in search engine rankings, then regularly updating your content is becoming more and more important.
This month the official Google blog announced 10 new Algorithm changes, one of them being a ‘freshness’ update. This means a new Google algorithm now displays the freshest news in the search results. News and blog posts will now display more prominently in search results, delivering significant improvement to the ranking process. Google claim that these changes will affect 35% of web searches and more effectively deliver the most up-to-date and relevant results.
The message for all website owners who are interested in their rankings is simple; keep your site up to date with fresh and relevant content. This change makes having the ability to update your own site more important than ever.
The good news is that there are some relatively simple and cost effective ways to do this, we can, for example, integrate a good Content Management System, blog or news section to your existing website so that you too can keep your content fresh!