Security is a high priority for Google and they are also trying to make the internet a safer place. As part of this drive they would like to see ‘HTTPS everywhere’. What they mean by this is that they would like sites to invest in becoming more secure by changing from HTTP to HTTPS. So for example our website url would change from http://www.resolutiondesign.co.uk to https://www.resolutiondesign.co.uk.
Changing from HTTP (Hypertext Transfer Protocol) to HTTPS (Hypertext Transfer Protocol Secure) ensures that the user’s connection to your site is secure, because the connection becomes encypted. To change to https you need to add an SSL certificate to your site. This is a relatively simple process and something we strongly recommend for all e-commerce websites. There are a range of SSL certificates available depending on your security requirements, but a basic SSL can be added for as little at £75 p.a.
Importantly Google has now started using HTTPS as a ranking signal for all websites. This means sites with an SSL certificate are receiving a positive signal in the ranking algorithms. It is currently a weak ranking signal, but Google are looking to strengthen this signal over time to encourage all site owners to make their sites more secure and reach their goal of having ‘HTTPS everywhere’.
So if you are interested in ensuring your site performs well on Google adding an SSL certificate has become a new and important consideration. For our part we are now recommending that if you are interested in getting your site to perform well on Google, then adding an SSL certificate is one of the things you need to do.
For more information about SSL certificates and Search Engine Optimisation in general please contact us.