Is Email Marketing Still Relevant?

Despite predictions of its decline, email remains a powerhouse. According to recent data, global email users are expected to reach over 4.7 billion in 2025. Engagement rates for personalised, segmented campaigns continue to outperform many newer channels. And for ROI? Email marketing still reigns supreme.

So yes, email marketing is not only relevant, it’s essential.

Why It Still Works

Direct and Personal

Email offers a direct line to your audience, unlike the ever-crowded noise of social media feeds. With thoughtful segmentation, businesses can deliver timely, relevant content that feels personalised, not spammy.

Owned Audience

Social media platforms can change their algorithm overnight. With email, you can own your list. The stability is critical for long-term growth and brand consistency/engagement.

Automation & AI Integration

Tools are allowing for smarter automations and AI-driven results. We help our clients to implement intelligent workflows that drive conversions and nurture leads, without lifting a finger!

Email Marketing at Resolution

Our team doesn’t just ‘do email’. We create strategic, branded campaigns that align with your business goals and integrate seamlessly with your broader marketing plan.

• Audience segmentation for highly targeted messaging
• Custom design that reflects your brand
• Performance analytics to measure open rate, click-throughs and conversions

Whether you’re a B2B consultancy or a local lifestyle brand, our approach is always tailored, collaborative and results-driven.

Ready to Rethink Your Email Strategy?

Brands that win are those that understand their audience and speak to them with authenticity and value. We help brands communicate with clarity, creativity and care.
If you’ve been underestimating the power of your inbox, now is the time to rethink. Let’s talk about how we can refresh your email marketing and make it work smarter for your business.