Does your email sign-up form look smart and work hard for you?
Here are five tips to optimise your sign up form for new subscribers:
Generate curb appeal. Lead website visitors to your email sign up form by placing an eye catching link in a high-traffic area of your website where it doesn’t have to compete with too much.
Build trust. Tell your subscribers in no uncertain terms that you’ll respect and maintain their privacy and will not pass on their details to anyone else.
Lead with the benefits and explain what’s in store for subscribers. An email address is a precious commodity so make this an appealing transaction to the subscriber.
Be quick on the uptake by limiting your form to three or four fields. Be aware that for every required field, there’s a 20% decline in signups.
Encourage self-segmenting. Enabling your audience to choose from a menu of available news groups during the opt-in process is a great way to show you care about their preferences, and it’ll sustain their interest over time.
If you would like to know more or need some help with optimising your email signup please contact us.