It’s difficult to believe that the iPhone was launched just 6 years ago. Our use & reliance on smartphones is now so extensive that smartphone users are estimated to reach 1.75 billion by the end of this year.

Adoption of smartphones, rather than being steady, has been nothing short of a stampede, with most of us using our phones to shop, watch movies and TV shows, play music, take photos, play games, tweet, post… you get the picture. The incredible utility of smartphones and larger format tablets has meant for many that this second screen has eclipsed use of the TV screen.

A great example of the change in habits being driven by smartphones is ‘showrooming’, the practice of researching a product online, then going into a store to check it out, then going back online to purchase it for the best price. Recent research suggests that a staggering 2/3 of smartphone users have done this.

As a traditional retailer the implications are enormous, as they are for wholesalers. Will wholesalers need to think more carefully about how they protect their traditional retailers or risk the death of their shop networks? Certainly if you are thinking of opening an online shop you need a unique product or some sort of price protection, either that or very deep pockets.

Marketing in the new digital world is becoming ever more complex and the pace of change is outstripping the ability for most businesses to keep up with it. In many meetings we find ourselves encouraging clients to re-evaluate their marketing and develop a digital marketing strategy. ‘Yes’ we say, ‘we can design you a new brochure, but have you considered ways to drive more enquiries from your website? Have you a considered email marketing, search engines, pay per click, online advertising, social media, your approach to ecommerce?’

Daunting? Yes perhaps, but we can help you identify the best way forward. Our goal is ‘digital empowerment’, we want to help you bridge the expanding knowledge gap and get the most from your marketing spend.

To learn more please call us on 01380 728898.


Written by. Richard Jaggs

Richard Jaggs