The short answer is to remember that everyone who reads a website develops a short attention span, so get straight to the point. The longer answer takes the form of 7 useful tips… but still not very long as we all have a short attention span on the web…
1. Perfect wordcount
There is no perfect number of words for a page, but we give a general recommendation of 300-500. The reasons for this are:
- 300 words is the shortest number to allow the search engine to take your page more seriously
- you need to give your readers some detail, if you can’t muster 300 words the topic may not warrant a page!
- over 500 words and you may lose the reader, be brutal with your editing.
2. Most important information first
Give the reader a short headline that explains the content of the page, so that they can decide if they want to read more. Then progressively add detail as they read on. It’s helpful to break the content down into headings if you can, so that readers can scan for the information they are interested in.
3. Be simple
Make your content easy to read by using short sentences. Do communicate what you need to say however complex, but break it down into bitesize chunks that are easy to read and digest.
- use bullets when appropriate
- avoid jargon
- be direct
4. Every page is a landing page
Remember that every page you create may be the first page that your reader arrives on, it therefore needs to stand up on its own terms.
5. Search engines
The good news is that search engines like all the tips above, but you also need to remember to add:
- a page title that accurately describes the page as is unique to that page
- a meta description that is accurate and encourages the reader to read more
6. Write your own content
Don’t be tempted to cut and paste content from other websites. Google will penalise your site for duplicate content, plus you want to be writing from your point of view.
7. Show the monkey the banana
By which I mean be clear about what you want the reader to do next. Do you want them to contact you? Do you want them to read more, or perhaps call you? Let them know, show them the banana, ours is just below…