We’ve recently completed the design and production of the John Lewis of Hungerford 56 page brochure. JLH have been designing and making fabulously British painted kitchens and furniture for 40 years . The new brochure is designed to be an inspirational marketing piece to encourage potential customers to visit one of their 13 showrooms across the Country.
The design has been very positively received by the trade press. In the specification of the print we wanted to use uncoated stock to give a friendly textural feel. One of the disadvantages of using uncoated stock is that image reproduction can looked ‘washed out’, with a dulling of colour and a loss of sharpness. To ensure this did not happen we used high quality waterless printing, which reduces dot gain and puts more ink on the paper, resulting in vibrant crisp imagery even on uncoated stock.
If you’re interested in how can help you produce high quality marketing materials please give us a call!