Website design & development: how we set you up for success

It’s difficult to overstate the importance of websites in today’s digital age. A well-designed website not only delivers key information about your business, products and services but should also capture your brand identity. In doing this, a website becomes a gateway to connect customers and clients directly to you and your business. They are a tool for driving growth, strengthening customer relationships, and ultimately, keeping you competitive.

So, yes, a website is essential. Partnering with a creative agency that understands your business ensures a smoother process and the best possible results. Explore our recent projects to see how we’ve brought businesses to life online.

How often should you update your website?

In a nutshell, we recommend updating your website every four years. Within that time frame, your business has likely grown or developed in new ways. Rather than working with extras tagged onto your website, a rebuild ensures your site is efficient and cohesive when viewed from the front-end or admin area.

Design trends and web technology are constantly evolving and improving. Keeping your website updated reduces the risk of errors caused by unsupported code. It also allows you looking fresh so you stand out against your competitors.

WordPress Websites

The majority of our websites are built using WordPress. With over 10 years of experience working with this hugely versatile and scalable CMS, we know all the tricks to delivering high-quality, bespoke websites that do exactly what you need.

Our Process: from concept to launch

Scoping: kicking off your website project

The development of every website begins with scoping. During this phase, we take the time to get to know everything about you: do you need e-commerce, where are the weaknesses, which sites inspire you, what are your business goals for the next year or 5 years? With this information and more, the foundation of your website starts to come into focus.

Website design: the look and feel of your website

With the scoping of your website determined, we first confirm a sitemap plan. Then, the project passes to the talented hands of our design team. With a wealth of industry know-how and experience, including responsive design, accessibility and UX (user experience), you can rest assured that your site will be technically up to scratch. They are able to bring together insights from the scoping and design inspiration to deliver a refreshing design for your website.

We start with the homepage. As the primary page users will land on, it’s vital that it both looks and feels right while delivering the information and functionality needed for your users. Once we get this spot on, our designs will use the homepage to broaden your website design onto a selection of key pages.

Website development: the building blocks of your website

With the designs signed off, it’s over to the dev team.  WordPress websites can deliver a comprehensive system of bespoke layouts, styling and animations, the extent of which is only limited by your imagination and budget.

Your website setup will include a custom theme following current standards and best development practices. We will ensure you’re only set up with plugins that are necessary to deliver what you need to limit unnecessary clutter. As standard, we complete cross-browser and cross-device testing to make sure your site looks top-notch at any size and provide an admin tutorial to help you get to know your site to help you navigate and edit your website.

Content: adding content to your website

We always set up the content on your website’s primary pages, as determined in scoping. These serve as a guide, along with an admin tutorial, if you wish to add the remaining content yourself. If you need content support, we can help. From copywriting to imagery, we can assist in a variety of ways, depending on your needs and budget.

Launch: launching your new website

We deliver a completely managed launch process that includes everything you need for a smooth transition. Our dev team are able to coordinate with 3rd parties, complete server setups and provide search-engine-friendly redirects from your old site in preparation for your new website launch. Post launch, we will complete a series of tests and checks to ensure everything it running smoothly. We also offer free corrections for any snags that arise for up to 30 days post-launch.

A new website is more than just updating your online presence, it’s an opportunity to reflect on your business and evaluate your plans for the future. To kick off a discussion about a new website, get in touch with us today.