Email marketing has become a really effective way of keeping in contact with your potential and existing customers.

Sending regular emails full of helpful information can drive people to your website and increase sales. However, the reality is it can become time consuming creating email campaigns and very frustrating if your open and click through rates are much lower than you would like.

So could email automation be a solution? Read on to see if it can help you…

What is email automation?

Email automation is a fantastic tool that can let you plan and send successful email campaigns as well as letting you manage your time efficiently. You can ensure they are sent at the right time and the emails can be triggered by specific events. They will also have personalised, relevant content, since you can create them for the exact situation when the customer (or potential customer) is already engaged.

What are the trigger events that would send an email campaign?

You will know what works best for your business however consider what would be relevant to your customer at a particular time.

A few suggestions are:

>  A new contact subscribes to receiving the latest news on your website. This is the perfect time to engage with them and turn them into a customer. You could welcome them with an exclusive offer, links to your social media or your latest blog post.

>  How about having a ‘win back’ email (perhaps a discount voucher) that is automatically sent to a client who hasn’t bought from you in six months?

>  Emails can be triggered by a date? You can create automated emails to be sent to remind a client of an appointment or an anniversary or even just to say Happy Birthday!

Just remember that email automation works best when you are carefully thinking about who the receiver of the email is, the status of their relationship with you and what information they would find useful at that time.

What are the advantages of email automation?

Initially there will be effort from you to research and carefully plan what emails need to be sent and when. However all your time and effort will be worth it when you can create well thought-out email campaigns that, over time, will engage with your customers and make you more efficient. Less work but better results, what’s not to like!

I have an email marketing account with Resolution Design, do I have email automation now?

Yes! For customers who use our email marketing service automation will be available to use for your campaigns today. If you access your account you will see a slightly different interface with a new automation column. From here you can set up your trigger events and select the campaign that needs to be sent and when. If you would like a demo on how to use this new functionality please get in touch and we will be happy to explain this in more detail.

If you don’t currently use email marketing but you are interested in finding out more please get in touch… we can give you a demonstration on our software and explain more about how it can work for your business.

Written by. Richard Jaggs

Richard Jaggs