We heard last week that we’ve been shortlisted in the Wirehive 100 Awards in the Consumer Website of the Year category, for our website for The Three Daggers. The Wirehive 100 Awards showcase the very best work by Digital Agencies in the South of England.
It’s the first time we’ve entered for any award so we’re especially thrilled to be finalists. The Consumer Website of the Year category is one of the toughest categories, if not the toughest. We’re up against some great work from some big agencies but we’re keeping our fingers crossed for the awards ceremony on the 13th October.
So what makes a great consumer website?
Wirehive have set judging criteria, involving the entire spectrum of digital skills, which all need to come together to create a compelling and cohesive consumer experience, specifically…
Design & front-end – 25 points
Great visual impact and effective communication of the brand across all devices. Use of emerging design trends where appropriate and using design that is completely approriate for the audience and the service/ product.
Development – 25 points
Clear and effective structure and navigation, response to user actions, use of leading edge technology where appropriate and effective site maintenance and security.
Content – 20 points
Rich, compelling and relevant content that supports the user journeys and is consistent with the brand style and tone of voice. Effective integration with social channels.
SEO – 20 points
Good search rankings for relevant keywords and phrases and all the on-site work that makes that possible, including keyword research, page optimisation, xml sitemap, title tages, descriptions, alt tags, appropriately setup permalinks etc…
Performance – 10 points
Site must be fast to load! So use caching, fast server, optimised imagery etc…
So all pretty simple really!