Digital marketing / Branding / Website

Outsourced marketing for Bex Design

Long-term partnership

In 2015, Wiltshire based digital and screen printer Bex Design gave us a mission: to update their brand and create a new website. As 2016 came around, Bex asked us to manage their SEO & Google Adwords as well support them in the creation of other aspects of their marketing.  By 2021, Bex had grown, added new design & print services and it was time for a new, more content-rich website, which we launched in December 2021.

A great example of a successful long-term marketing partnership.

 

 

 

Since we’ve been working with Resolution, we have seen a clear increase in leads for the key growth areas set out. Google Adwords is working well for us, the results speak for themselves and we are very happy with the proactive service we have received from our marketing team at Resolution.

Managing DirectorIan Board

Search marketing success story

By refining the Adwords targeting and eliminating Display, we reduced the bounce rate on this campaign by 40% and the cost per lead by 87% almost immediately.

We then added three more campaigns to the mix, staying within the budget allocated to the original campaign. Every campaign has its own landing page with an enquiry form for easy tracking.

In terms of SEO, we went through a process of on-page optimisation throughout the website, increasing the amount of content and building social media presence. Over the next 2 years, organic traffic increased steadily and traditionally quiet periods also became more active, keeping the Bex presses busy all year round.

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reduction in Cost Per Lead
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increase in organic web traffic