Launching Hug Pet Food
In 2020 we were asked to create and launch a new premium pet food brand, Hug. We carried out head-to-toe brand building for this project, including design, tone of voice, e-commerce website, content, and strategy. Shaping a strong visual identity formed a core component of our work, from Hug’s warm, inclusive logo to the packaging, website, and distinctive brand photography.
The bespoke website and shop were also central to the brief: they needed to incorporate advanced capabilities that allowed for a variety of customer journeys, including a subscription option. Due to the presence of both raw and dry products in Hug’s range, different goods required placement in specific consignment categories. To facilitate seamless order management, we built a system that integrated and communicated with relevant APIs (application programming interfaces), including that of DPD – Hug’s chosen courier – and HubSpot, used to send triggered communications.
The whole process of brand creation was second to none. I am thrilled with what we have achieved and continue to achieve as our brand evolves. New campaigns are developed quickly, copywriting delivers everything you wanted to say and the tech team work hard to be an extension of your own company so what is built and how you are marketed simply works.Owner | Hug Pet FoodVicky Marshall