Personal Branding: Why LinkedIn matters for both you and your business 

Whether you’re a business leader, an ambitious professional, or part of a growing team, how you present yourself online shapes the way people perceive both you and your business. And, when it comes to professional visibility, LinkedIn is the platform that stands out. 

With over a billion users globally, it’s where conversations start, opportunities appear, and brands, personal or corporate, are built.

Why personal branding matters

Your personal brand is your reputation, how people experience you when you’re not directly in the room. It’s built through your voice, values, expertise, and the way you show up online. 

A strong personal brand: 

• Builds trust: People buy from people! Showing your authentic self helps audiences connect with you on a human level. 
• Opens doors: Whether it’s career opportunities, collaborations, or new clients, your brand positions you as someone worth knowing. 
• Drives influence: Consistent, thoughtful content makes you a go-to authority in your space. 

LinkedIn for Individuals

LinkedIn is no longer just an online CV; it’s a stage to demonstrate exactly who you are. Here’s how to maximise it! 

• Show your personality – Write a headline that reflects what you do and who you are. 

• Share insights – Talk about your industry, challenges, and successes. Don’t just post updates, start conversations with your connections. 

• Engage genuinely – Comment thoughtfully, support peers, and build a network based on shared interests, not follower counts. 
• Stay consistent – Regular, authentic activity builds visibility and trust. 

LinkedIn for Businesses

For brands, LinkedIn is one of the most powerful marketing tools available. It’s where you can build credibility, find great talent and nurture relationships. Businesses benefit when their people are active, every link, post or comment extends the reach and humanises the brand.

Empowering your team to build their own personal brands not only helps them but also helps to amplify your company’s voice. 

• Encourage employee advocacy – Let your people be your ambassadors 
• Showcase company culture – Share behind-the-scenes stories and milestones that bring your brand off the screen but into reality. 
• Use thought leadership – Publish articles, insights and case studies to demonstrate expertise. 
• Engage with your audience – Respond, interact, and create genuine connections, not just impressions. 

Where Personal and business brands align

When individuals and businesses work together to share authentic stories, the result can be powerful. People start to see your organisation as human, approachable and trustworthy. 

Your team’s success strengthens your brand, and your brand’s strength supports your team. It’s a win-win! 

Investing in personal branding and using LinkedIn strategically isn’t just about looking good online. It’s about building meaningful connections and long-term credibility. 

At Resolution, we help individuals and businesses craft brands that feel authentic, consistent, and memorable across every platform. Because, in the current marketplace, your brand is your reputation, and it deserves to shine!