Construction & design
Websites
Building the Gaiger Homes brand and website
Gaiger Brothers, one of Wiltshire’s most respected construction companies with more than 80 years of heritage, approached Resolution with an exciting brief. To create the brand and digital presence for their new homebuilding company, Gaiger Homes.
As a longstanding client, Gaiger Brothers trusted us to deliver an identity that reflected their values while establishing Gaiger Homes as a modern, standalone company focused on quality, integrity and sustainable living.
The challenge
Gaiger Homes needed to feel connected to Gaiger Brothers, sharing the same DNA of reliability and craftsmanship, yet distinct enough to stand on its own within the competitive residential development market. The brand also needed to signal something new. A forward-thinking approach to environmentally conscious housing. Some of our clear goals included:
Our Approach
Brand strategy and positioning
We began with a deep dive into the Gaiger Brothers’ ethos, market positioning and long-term aspirations for Gaiger Homes. Through internal strategic meetings, we defined the cose brand attributes: trusted heritage, thoughtful design, sustainability and calm contemporary living. These foundations helped to guide the subsequent creative decisions.
Visual identity development
We crafted a visual identity that balances warmth and professionalism. Key elements included:
- A clean and modern logo, in keeping with the Gaiger Brothers DNA.
- A calming, nature-inspired colour palette.
- Typography chosen for clarity and elegance.
- A tone of voice rooted in reassurance, quality and future-focused thinking.
The result is a sophisticated identity that feels fresh yet grounded.
Designing and developing the website
The Gaiger Homes website needed to be both beautiful and practical. Showing prospective buyers the quality of each new home, while sharing a clear CTA to the partner estate agent, Strakers.
- A clean, intuitive user journey, making key information easy to find.
- Strong visual storytelling to showcase developments and the brand’s sustainability ethos.
- Interactive elements, interactive location and site maps, to show clearly each location and home type available.
- Mobile-first design, ensuring seamless performance across devices.
- Scalable architecture allows new developments to be added effortlessly.
The finished site delivers clarity, elegance and a premium buying experience.
Outcomes
- A confident, contemporary brand that positions Gaiger Homes for long-term success.
- A website that clearly communicates the company’s values and upcoming developments.
- A smooth and successful public launch, strengthening the Gaiger Brothers’ position throughout the Wiltshire and Gloucestershire area.
- A cohesive set of brand assets ready to support future marketing and sales activities.
Client partnership
Having worked with Gaiger Brothers for many years, our collaboration on Gaiger Homes builds on a relationship rooted in trust, creativity and a shared ambition. We’re proud to help evolve their brand family and support their commitment to building environmentally conscious homes.
