Social media – are you using it to your full potential?

Unless you have been living under a rock lately, you will have noticed the name change of the social media platform Twitter, which has rebranded to the much-debated title of ‘X’. 

Whilst we remain divided here at Resolution Design about the identity of the new brand, the move from Elon Musk has ‘shocked’ account users, and left many pondering what the future has in store for the ‘everyday app’ channel. 

Twitter’s rebrand thrusts social media back into the headlines once more, and with the launch of Threads back in early July, businesses and brands are spoilt for choice on which platform is best to build an online presence. 

Social media is a key marketing tool for engaging with customers and raising awareness of your services and products. But this is not a one size fits all. It’s important to think thoroughly about what results you want from your social media activity, and if you are using it to your full potential. 

Nevertheless, if you remember the following do’s and don’ts you are in a strong starting position to begin creating your online identity, and using social media effectively. 

1. Do remember that content is king. Never post for the sake of posting, so it is important to have enticing content with powerful imagery for each post. Have the same person in your team draft the copy so the tone of voice is consistent, and ensure that posts are relevant to your target customers. 
2. Don’t be afraid of videos. Hard to execute but easy engagement. Thanks to TikTok, videos have increased in popularity but that doesn’t mean creating them is a walk in the park. There are plenty of free tools you can use to create a video, however a good iPhone or Android should do the trick. Keep it snappy though to capture the attention of your audience.
3. Don’t forget about your community. Social media is not only about proactively posting, but reacting to daily activity with users. Be seen to comment on posts, share content in your feed, and mention other brands. It will highlight your values as a business and show you care about your customers. 
4. Do collaborate with influencers. Teaming up with influencers can enhance your reach and accelerate your brand. Target profiles that are right for your business and build authentic relationships to strengthen your reputation. Speak to us if you want advice on how to engage and manage influencer collaborations. 
5. Do try and try again. Not every post will see a surge in likes, leads and leverage, but it’s essential to keep consistent and monitor what has worked and where improvement is needed. Many social media platforms have analytics pages so utilise these and track your data. 

Not sure where to start with a social media strategy? Get in touch, we’re happy to discuss how we can help establish your online presence.